BIOMIMIC

Recent media reports have called Photocatalysis the "Most Significant Japanese Invention of the 21st Century".
But what exactly is the process of Photocatalysis and the Photocatalysts that make it happen?
A Photocatalyst is a coating agent containing titanium dioxide (note 2) as its active component. An oxidation-reduction chemical reaction occurs when light comes into contact with the Photocatalyst. When applied to surfaces it functions to purify air so as to prevent the contamination of the surface. Moreover, this technology functions as a revolutionary Catalyst for protecting the environment. (note 1)

For example, using a photocatalyst to coat the exterior wall of a building allows for the decomposition of exhaust gas（NOx).
It also prevents dirt and grime build up created by rainwater run-off.
By coating interior walls with such an agent, hazardous substances (VOC) and various germs (influenza, mold, E.coli, Staphylococcus aureus, MRSA and others) that cause "Sick Building Syndrome" are broken down and made harmless.（see graphic 1）

In actuality, very important photocatalysts are found in our immediate environment. The process of Photosynthesis used by plants is also an example of a photocatalytic reaction.（see graphic 2）

Note 1: Titanium dioxide is a safe and commonly used substance found in chewing gum, cosmetics, sunscreen and other consumer goods.
Note 2: A Catalyst is a substance that doesn't react on its own, but serves as an aid in the reaction of other substances.